The Ultimate Brand Strategy Workshop Guide
The Ultimate Brand Strategy Workshop Guide
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£20 from every copy sold is donated to Little Village – a charity supporting families with babies and children under five living in poverty across London.
When it comes to something as important as developing your brand, it helps to make everyone part of the process and aligned from the get-go. Workshops are the best way to achieve this and the most efficient method for gathering inputs for the key elements of a brand strategy.
This guide is based on 15 year’s experience of great – and horrendous – workshops, as well as the research findings from a survey of the 1500 people who subscribe to my strategy newsletter. Over 80 pages, three worksheets and various templates, I’ve aimed to cover every aspect of brand strategy, workshops and brand strategy workshops.
The Guide will give strategists, designers and entrepreneurs the confidence to:
Design and deliver great workshops by making them about people and outputs, not exercises and activities.
Bring a team together to come up with ideas and make plans for the future
Quickly develop a high-impact brand strategy before diving into creativity, fund raising or recruitment.
“This will save you ten years of bad workshops”
“Workshops should be buzzing, creative, groundbreaking. Often they’re not. In this wise and entertaining guide, Camilla Petty shows how to make a workshop really work.”